With the demand for Dancehall & Reggae music growing exponentially across the globe, more Jamaican entertainers are rapidly infiltrating the international space with their unique sound. Only last week musical savant Demarco received a pleasant surprise following a formal notification that his video for the infectious ladies anthem ‘Lazy Body’ has been added to Vevo Networks Top Reggae Mix via American superstar Snoop Lion channel (SnoopLionVevo). Other prominent acts making the playlist includes Mavado, Vybz Kartel and Mr. Boombastic Shaggy. The revelation comes on the heels of Demarco’s recent launch of his own Vevo channel DemarcolifeVevo.
In a release to the Media Demarco says, “Having your music added to the playlist of the Vevo Top Reggae Mix is an accomplishment within itself not just for me as an artiste but for the genre on a whole. There are hundreds of international acts on Vevo from which to select, so to be chosen as a representative for the Reggae brand is definitely something of value.”
The addition of Demarco’s song to the playlist will see him being exposed to new markets via the various platforms to which Vevo markets. Vevo, LLC (stylized vevo) is a joint venture music video website owned and operated by Universal Music Group, Google, Sony Music Entertainment, and Abu Dhabi Media. EMI Records licensed its content to the service before being purchased by UMG in 2012. It was launched on December 8, 2009. The videos on Vevo are syndicated across the web, with Google and Vevo sharing the advertising revenue.